It’s common to believe the hiring manager reads every word of our resume. However, have you ever wondered what happens to your resume after you submit it for a juicy job? You know you are the perfect fit for the job, so obviously you expect the phone will be ringing any day. In fact, you decided to take a breather from your job search because it’s a matter of time before the job is yours. Many of us have been in this same fantasy world.
In my years as a hiring manager I have read too many resumes to count. The harsh reality is your resume may have just a few lines read; if read at all. Most resumes are written so boring or are so nondescript the reader is unimpressed in a few seconds. The trick is to make your resume interesting enough that it is actually read. The recipe for a resume that gets read involves properly praising your own skills and expertise, stepping away from boring standards, and telling them why they need you today!
Writing a resume has never been on the top of anyone’s list of “favorite things to do”. If you write the resume yourself, you soon begin to think a trip to the dentist is more enticing…at least there’s laughing gas at the dentist. The thought of pouring yourself into hours of labor over a keyboard gets distressing. That’s why so many people are hiring “professionals” to do work for them (if only we could hire someone to go to the dentist for us)! Be that as it may, the bottom line is you only have one shot at capturing the attention of your future boss! And, now that you have this “career in a nutshell”, you want it read.
One of the most interesting things about us is we have a hard time touting ourselves on a resume. As a silly example, one day I was walking through downtown Seattle hustling to get to a bus stop. As I passed Nordstrom’s, I heard the “blat” of a trumpet. It was the sound of an inexperienced blowhard which obviously knew nothing about a horn. As I got closer to the source I saw a man with a hat on the ground standing with a partially tarnished trumpet. Soon he took another big breath and with big puffed up cheeks, blasted another heart stopping “note”. Now here’s the amazing part: people were dropping money into the hat! The strange thing is that as bad as his playing was, he made money! So what is my point? He blew his own horn! Chances are, if he just stood there without the horn, hat in hand, no one would notice him.
But, I want to be clear. I am not saying blow your horn badly! It is important to blow your horn, but with a beautiful melody. Though it may be true that some “squeaky doors get the oil”, as it worked for this man; some squeaky doors just get ripped off the hinges! As far as your resume is concerned, write a phrase that is attractive and draws the reader to the next line. You may have performed brilliantly for your previous employers but unless you use a “beautiful melody”, it’s just boring!
When I worked in the Human Resources department of a Fortune 500 company, I saw oceans of resumes with information so flat I couldn’t set them aside fast enough. Take for example this line on a typical resume:
“In charge of getting the organization to make improvements.”
Wow! Sounds like you drew the short straw to get stuck with that job. What if we take the same task and set the tone a little differently. Like this:
“Known as a results oriented change agent with the vision to apply a balance of analysis and action.”
Now I want to hear more… Let’s see another example:
“Provided customer service as necessary.”
Let's face it; Customer Service is always necessary! Let’s see if this phrase can be made stronger…
“Strong customer service skills honed through years of training and experience in retail as well as interfacing with parents in pre-school environments.”
The sound of the trumpet is a little more interesting now.
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